Moodboard + inspiration

This moodboard reflects a warm, nature-inspired aesthetic with earthy tones, neutrals, with pops of color. The imagery combines botanical elements and the composition suggests a connection to both vibrancy and calm. Folk art illustrations featuring flora and fauna add a whimsical, cultural touch, emphasizing growth, balance, and harmony with nature. The fashion and interior design images showcase a minimal, elegant style, aligning with the lifestyle of your ideal client. The font pairings are classic and refined, suggesting a sophisticated, yet approachable brand tone. Overall, the moodboard conveys a balance between natural beauty, warmth, and simplicity.

kres counseling

Logo

The primary logo features a bold, modern logotype in a clean sans-serif font, emphasizing clarity and professionalism. To the left of the logotype, the logo icon showcases a stylized, abstract shape that resembles an unfolding flower or plant, symbolizing growth, renewal, and transformation—key elements in counseling. The use of black, copper, and cream tones adds a sense of elegance and calm, evoking both stability and optimism. The combination of the minimalist icon with the simple yet refined font creates a sense of balance, inviting trust while maintaining a professional and approachable brand presence.

Variations

Headline + main display font in sentence case

The fonts in this design combine a hand-drawn script for subheadlines, adding a personal, human touch, with a clean serif font for headlines that conveys elegance and professionalism. The body text features a neutral serif for clarity and readability, while the minimal, uppercase sans-serif button style offers a modern, user-friendly contrast. Together, these fonts create a refined yet approachable aesthetic, ideal for brands aiming to balance sophistication with warmth.

subheadline

Button style

Headline + main display font in sentence case

This is the paragraph font.

subheadline

Button style

SAGE

#9C9E80

TRUFFLE

#605F48

COPPER

#B68036

OYSTER

#F9f4EA

SAND

#CDAD85

TERRACOTTA

#C47457

Color story

This palette evokes natural warmth and elegance, with Oyster providing a soft neutral base and Sand adding grounded warmth. Terracotta and Copper introduce earthy richness and vibrance, while Sage brings a calming, natural green. Truffle adds depth and stability, creating a harmonious, organic feel ideal for a timeless, nature-inspired aesthetic.

Photo Recommendations

Maintain natural lighting and earthy tones with subtle pops of color to create a calming, welcoming atmosphere. Incorporate a mix of lifestyle images and nature-inspired elements to reflect holistic wellness and personal growth. Focus on emotive expressions that convey peace, joy, or introspection, allowing clients to connect emotionally with the brand. Opt for minimalistic compositions to emphasize simplicity and clarity, aligning with the therapeutic goal of creating a serene, uncluttered space.







pexels

unsplash

kaboompics

Iconography & Motifs

The icons and illustrations draw inspiration from folk art, featuring bold geometric shapes and floral elements with a nature-inspired theme.The mix of floral motifs and delicate insects, such as moths and butterflies, brings a sense of organic beauty, symbolizing growth and transformation.

These illustrations add warmth, personality, and visual interest to the brand while maintaining a sense of timeless craftsmanship and connection to nature.